Privacy Policy

Effective August 1st, 2018, last updated November 11th 2025.

always use butter (the "Website"), located at alwaysusebutter.com is owned and operated by Pink Giraffe Ventures AB ("we" or "our"). The Website is governed by the following Privacy Policy. 

We respect your privacy and are committed to protecting it. The purpose of this Privacy Policy is to inform you what personally identifiable information we collect and how it may be used. This Privacy Policy applies to information we collect on the Website; however, it does not apply to information we collect offline or information collected by third parties.

Information We Collect and How We Use It

• Information You Voluntarily Submit to the Website: We may collect personal information from you such as your name or email address, for example when you voluntarily submit information to the Website by leaving a comment, subscribing to a newsletter, submitting a contact form or subscribing to blog posts. In addition, we may ask you to create a user profile, which allows you to create a username and password. We will store the username, but your password will not be visible to us. Under certain location-based rights, this is synonymous with personal data or personal information. 
• Non-identifying Information: We may collect information about you, but it will not identify you personally, such as your browsing habits. 
• Automatically-Collected Information: We automatically collect certain information about you and the device with which you access the Website, for example, when you use the Site, we will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the Site. We may also collect information about actions you take when using the Site, such as links you click.
• Cookies: We may log information using cookies, which are small data files stored on your browser by the Website. We may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalized experience on the Website.

Different ways we collect information are detailed below. We reserve the right to change this list at our sole discretion.

Our Use of Cookies

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, expire at the end of the user session, when the web browser is closed. Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

We use cookies for the following purposes:

(a) Authentication: We use cookies to identify you when you visit our website and as you navigate our website;

(b) Security: We use cookies as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services generally;

(c) Advertising: We use cookies to help us to display advertisements that will be relevant to you; and

(d) Analysis: We use cookies to help us to analyze the use and performance of our website and services;

Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version.

Please note that blocking cookies may have a negative impact on the functions of many websites, including our Site. Some features of the Site may cease to be available to you.

How Long We Keep Your Personal Information

If you have an account with us or have registered to use our services, we keep your personal information for as long as you have that account. We keep your information to respond to inquiries, demonstrate completion of our services and compliance with the law.

We do not retain your personal information for longer than necessary for the reasons we have indicated in this Privacy Policy. When it is no longer needed, we will either delete or anonymize your personal data.

Display Ads

CMI Marketing, Inc., d/b/a Raptive ("Raptive") is a service provider of this Site for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive's data usage, click here: https://raptive.com/creator-advertising-privacy-statement

Other Ways We May Use Your Information

Google Analytics

This Website uses Google Analytics 4 ("GA4") to analyze traffic to the Website. You can learn more about Google's privacy practices in their Privacy Policy. In order to track usage, Google uses a first-party cookie to ensure compliance with privacy regulations. Visit this page for more information on GA4's Data Collection.

Jetpack

We use Jetpack to analyze the use of our website. Jetpack gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website.

Jetpack falls under the Automattic privacy policy, which is available at https://automattic.com/privacy/

Kit

We use Kit to manage our newsletter and other email lists. There's may be third-party tracking in messages we send through ConvertKit, and there is also analysis done by ConvertKit, which may aggregate how many subscribers open a message or click the links inside. ConvertKit's privacy policy is available at https://convertkit.com/privacy.

Comments

If you leave a comment on our site you may opt-in to save your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment and so that we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue. For all comments the visitor's IP address and browser user agent string is retained in order to help spam detection. If you leave a comment, the comment and its metadata are retained indefinitely.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Visitor comments are checked through the automated spam detection service Akismet. The information collected includes the commenter's IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address, and the comment itself).

E-Mail Addresses

We may collect your email address, but only if you voluntarily provide it to us. This may occur, for example, if you sign up to receive an email newsletter, subscribe to blog posts or enter a promotion. We will use your email address for the purposes for which you provided it to us, and also from time to time to send you emails regarding the Site or other products or services that we believe may be of interest to you. You may opt out of such email communications at any time by clicking the "unsubscribe" button in the email.

We will not share your email address with any third parties.

Cloudflare

We use Cloudflare for website security and caching. Any personal information obtained by Cloudflare is not shared with any third parties.

Third-Party Use of Personal Information

We may share your information with third parties when you explicitly authorize us to share your information.

Additionally, the Site may use third-party service providers to service various aspects of the Site, which are detailed herein. Each third-party service provider's use of your personal information is dictated by their respective privacy policies. At this time, your personal information is not shared with any other third-party applications. This may be amended from time to time in the Site's sole discretion.

Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, we may disclose or transfer personal information collected through the Site to third parties who acquire all or a portion of our business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.

Your Choices Regarding How We Use and Disclose Your Information

We aim to provide you with choices regarding the information you provide to us. You can control certain disclosure of information in the following ways. 

Do Not Voluntarily Disclose Your Information

If you do not want to voluntarily disclose your personal information, you may elect not to disclose your information to us.

Tracking Technologies

You may adjust your browser settings to refuse all or some cookies or to alert you when cookies are being sent.

Residency-Based Choices

Residents of or those domiciled in certain locations may have additional rights and choices related to their personal information. Please see the section below.

Rights to Your Data

If you have left comments on this site, have an account or have signed up for receiving e-mails from us you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Embedded Content From Other Sites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Anonymous Data

From time to time, we may use anonymous data, which does not identify you alone, or when combined with data from other parties. This type of anonymous data may be provided to other parties for marketing, advertising, or other uses. Examples of this anonymous data may include analytics or information collected from cookies.

Publicly Visible Information

If you create a user profile on the Website or leave a comment, certain information may be publicly visible.

Sensitive Personal Information

At no time should you submit sensitive personal information to the Site. This includes your social security number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships. If you elect to submit such information to us, it will be subject to this Privacy Policy.

Children's Information

The Website does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the Website has personally identifiable information of a child under the age of 16 in its database, please contact us immediately at info [at] alwaysusebutter.com and we will use our best efforts to promptly remove such information from our records.

Additional rights under GDPR

Under GDPR you have the rights, among others, to:

(i) access your personal data

(ii) ensure the accuracy of your personal data

(iii) have us delete your personal data

(iv) restrict further processing of your personal data, and

(v) complain to a supervisory authority in your country of residence in the event that data is misused

If you believe that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your residence, your place of work or the place of the alleged infringement.

You may exercise any of your rights in relation to your personal data by written notice to info [at] alwaysusebutter.com.

Rights of California Residents

Pursuant to the California Consumer Privacy Act of 2018 ("CCPA") and the California Privacy Rights Act ("CPRA"), California residents have additional rights related to their data. This Privacy Policy has previously disclosed how we collect information, but California requires that we disclose additional information regarding our data collection practices.

Information Collection and Sharing

The Website collects information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household ("Personal Information"). The Website has collected the following categories of Personal Information from you, which are detailed below. 

We may share your Personal Information by disclosing it to a third party for a business purpose. We only make these disclosures under written contracts that describe the purposes, require the recipient to keep the Personal Information confidential, and prohibit using the disclosed information for any purpose other than performing the contract. We have disclosed the information listed in the categories below for a business purpose. 

We may also share your personal information by selling it to third parties, subject to your right to opt out of those sales. 

In the preceding 12 months, we have completed the activities listed below in the categories covered by CCPA and CPRA.

Identifiers: This category includes your: real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol ("IP") address, email address, account name, social security number, driver's license number, passport number, or other similar identifiers. 

1. The Website does collect information in this category, including name and email address.
2. The Website collects the following information in this category for the following reasons: subscription to newsletters. 
3. The Website has not sold information in this category in the past twelve months.  
4. The Website has disclosed the following information in this category in the past twelve months for a business purpose: your name and email for purposes of fulfilling your subscription to our newsletter. 

Personal Information as Described in California Customer Records Statute (CA Code 1798.80): This includes your: name, signature, social security number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. 

1. The Website does collect information in this category.
2. The Website collects the following information in this category for the following reasons: your name if you subscribe to our newsletter. 
3. The Website has not sold information in this category in the past twelve months. 
4. The Website has disclosed the following information in this category in the past twelve months for a business purpose: your name and email for purposes of fulfilling your subscription to our newsletter.

Protected Classification Characteristics (under California or US federal law): This includes: Age (over age 40), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental health disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, or genetic information.

1. The Website does not collect information in this category.
2. The Website has not sold or disclosed for a business purpose any information in this category in the past twelve months.

Commercial Information: This includes records of personal property, products, or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. 

1. The Website does not collect information in this category.
2. The Website has not sold or disclosed for a business purpose any information in this category in the past twelve months.  

Biometric Information: This includes: an individual's physiological, biological or behavioral characteristics, including an individual's DNA, that can be used, singly or in combination with each other or with other identifying data, to establish individual identity. 

1. The Website does not collect information in this category.
2. The Website has not sold or disclosed for a business purpose any information in this category in the past twelve months.

Internet or Other Electronic Network Activity Information: This includes, but is not limited to, browsing history, search history, and information regarding a consumer's interaction with the Website, application, or advertisement. 

1. The Website does collect information in this category.
2. The Website collects the following information in this category for the following reasons: browsing history and information regarding your interaction with the Website and its newsletters (if you have voluntarily subscribed).
3. The Website has sold the following information in this category in the past twelve months: for the purpose of providing third-party interest-based advertisements.

Geolocation Data: This includes your physical location or movements. 

1. The Website does collect information in this category.
2. The Website collects the following information in this category for the following reasons: browsing history and information regarding your interaction with the Website.
3. The Website has not sold any information in this category within the past 12 months.

Audio, Electronic, Visual, Thermal, Olfactory, or Other Similar Information: 

1. The Website does not collect information in this category.
2. The Website has not sold or disclosed for a business purpose any information in this category in the past twelve months.

Professional or Employment-related information: This may include your current or past employment history or other information related thereto.

1. The Website does not collect information in this category.
2. The Website has not sold or disclosed for a business purpose any information in this category in the past twelve months.

Education Information: This is defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act, which includes: records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, schedule, student identification codes, student financial information, or student disciplinary records. 

1. The Website does not collect information in this category.
2. The Website has not sold or disclosed for a business purpose any information in this category in the past twelve months.

Inferences Drawn from Personal Information: This includes inferences drawn from the Personal Information collected by the Website to create a profile about a consumer reflecting the consumer's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. 

1. The Website does collect information in this category.
2. The Website collects the following information in this category for the following reasons: for the purpose of providing targeted display advertisements 
3. The Website has not disclosed information in this category within the past 12 months for a business purpose.
4. The Website has sold the following information in this category in the past twelve months: for the purpose of providing third-party interest-based advertisements. 

Use of Your Personal Information under CCPA and CPRA

All uses of your Personal Information are provided within this Privacy Policy and are incorporated into your rights under CCPA and CPRA.

Rights related to Your Personal Information under CCPA and CPRA

CCPA and CPRA provide California residents with specific rights regarding their Personal Information. This section describes your rights and explains how to exercise those rights. 

Right to Access - You have the right to request that we disclose certain information to you about the personal information we collect and how it has been used over the past 12 months. After we receive and confirm your verifiable consumer request, we will disclose the following: 

• The categories of your personal information we collected; 
• The categories of your personal information we sold; 
• The categories of any third parties to whom we have sold your personal information; 
• A list of which categories of your personal information we sold to each party; and, 
• The categories of your personal information we disclose for business purposes. 

Right to Deletion - You have the right to request that we delete your personal information. Please note that this right does not apply when we need to retain your personal information to do the following: 

• Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
• Debug products to identify and repair errors that impair existing intended functionality.
• Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
• Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
• Comply with a legal obligation.

Right to Non-Discrimination - You have the right not to be discriminated against for exercising your rights under CCPA. In particular, we may not: 

• Deny you goods or services; 
• Charge you different prices for goods or services, whether through denying benefits or imposing penalties; 
• Provide you with a different level or quality of goods or services; or, 
• Threaten you with any of the above. 

Opt-Out of Sale of Personal Information

If you would like to opt-out of the sale of your personal information, visit the link at the bottom of this page. 

How to submit a verifiable consumer request

To exercise these rights, you must submit a verifiable consumer request to us by contacting us at info [at] alwaysusebutter.com.

Please note that only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a request on behalf of a minor child. 

You may only make a request under these rights twice in a twelve-month period. Your verifiable consumer request must: 

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information (or that it is an authorized representative acting on your behalf); 
• Describe your request with sufficient detail that allows us to properly understand and respond to it. 

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please email info [at] alwaysusebutter.com.

We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing.

Any disclosures we provide will only cover the 12-month period preceding receipt of your request. 

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Additional US State Rights

In the United States, the states of Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia each provide (now or effective in the future) their state residents with rights to:

• Confirm whether we process their personal information.
• Access and delete certain personal information.
• Obtain data portability.
• Opt-out of personal data processing for targeted advertising and sales (excluding Iowa), or profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah)
• Correct inaccuracies in their personal information, taking into account the information's nature processing purpose (excluding Iowa and Utah).
• Either limit, require consent for, or opt-out of the processing of sensitive personal data, depending on the state's law. 

Under these statutes, we may sell your information through targeted display advertising. 

The exact scope and terminology of these rights may vary state by state. To exercise any of these rights, please email info [at] alwaysusebutter.com. To appeal a decision regarding a consumer request, please email info [at] alwaysusebutter.com. 

Changes to the Privacy Policy

We may change this Privacy Policy from time to time. The most recent version of the Privacy Policy will always be posted on the Site, with the "Effective Date" posted at the top of the Policy. We may revise and update this Privacy Policy if our practices change, as technology changes, or as we add new services or change existing ones. If we make any material changes to our Privacy Policy or how we handle your personal information, or we are going to use any personal information in a manner that is materially different from that stated in our Privacy Policy at the time we collected such information, we will give you a reasonable opportunity to consent to the change. If you do not consent, your personal information will be used as agreed to under the terms of the privacy policy in effect at the time we obtained that information. By using our Site or services after the Effective Date, you are deemed to consent to our then-current privacy policy. We will use information previously obtained in accordance with the Privacy Policy in effect when the information was obtained from you.

Contact us

If you have any questions about this Privacy Policy or the practices of this Site, please contact us at info [at] alwaysusebutter.com.