Effective August 1st, 2018, last updated May 10th 2024
The address for this website is alwaysusebutter.com.
Information we collect and how we use it
- Information You Voluntarily Submit to the Site: We may collect personal information from you such as your name or email address, for example when you voluntarily submit information to the Site by leaving a comment, subscribing to a newsletter, submitting a contact form or subscribing to blog posts. In addition, we may ask you to create a user profile, which allows you to create a username and password. We will store the username, but your password will not be visible to us.
- Automatically-Collected Information: We automatically collect certain information about you and the device with which you access the Website, for example, when you use the Site, we will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the Site. We may also collect information about actions you take when using the Site, such as links you click.
- Cookies: We may log information using cookies, which are small data files stored on your browser by the Website. We may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalized experience on the Website.
Different ways we collect information are detailed below. We reserve the right to change this list at our sole discretion.
Our use of cookies
A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, expire at the end of the user session, when the web browser is closed. Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
We use cookies for the following purposes:
(a) Authentication: We use cookies to identify you when you visit our website and as you navigate our website;
(b) Security: We use cookies as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services generally;
(c) Advertising: We use cookies to help us to display advertisements that will be relevant to you; and
(d) Analysis: We use cookies to help us to analyze the use and performance of our website and services;
Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version.
Please note that blocking cookies may have a negative impact on the functions of many websites, including our Site. Some features of the Site may cease to be available to you.
Display Ads
Advertising.
This Site is affiliated with CMI Marketing, Inc., d/b/a CafeMedia ("CafeMedia") for the purposes of placing advertising on the Site, and CafeMedia will collect and use certain data for advertising purposes. To learn more about CafeMedia's data usage, click here www.cafemedia.com/publisher-advertising-privacy-policy
Google Analytics
We use Google Analytics to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website.
Google’s privacy policy is available at https://www.google.com/policies/privacy/
Jetpack
We use Jetpack to analyze the use of our website. Jetpack gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website.
Jetpack falls under the Automattic privacy policy, which is available at https://automattic.com/privacy/
ConvertKit
We use ConvertKit to manage our newsletter and other email lists. There’s may be third-party tracking in messages we send through ConvertKit, and there is also analysis done by ConvertKit, which may aggregate how many subscribers open a message or click the links inside. ConvertKit's privacy policy is available at https://convertkit.com/privacy.
Comments
If you leave a comment on our site you may opt-in to save your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment and so that we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue. For all comments the visitor's IP address and browser user agent string is retained in order to help spam detection. If you leave a comment, the comment and its metadata are retained indefinitely.
If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Visitor comments are checked through the automated spam detection service Akismet. The information collected includes the commenter's IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address, and the comment itself).
E-mail addresses
We may collect your email address, but only if you voluntarily provide it to us. This may occur, for example, if you sign up to receive an email newsletter, subscribe to blog posts or enter a promotion. We will use your email address for the purposes for which you provided it to us, and also from time to time to send you emails regarding the Site or other products or services that we believe may be of interest to you. You may opt out of such email communications at any time by clicking the “unsubscribe” button in the email.
We will not share your email address with any third parties.
Cloudflare
We use Cloudflare for website security and caching. Any personal information obtained by Cloudflare is not shared with any third parties.
Microsoft Clarity
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
We use this information to improve the site for you as a user, and to ensure we show as much valuable information as possible.
Third-party use of personal information
We may share your information with third parties when you explicitly authorize us to share your information.
Additionally, the Site may use third-party service providers to service various aspects of the Site, which are detailed herein. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies. At this time, your personal information is not shared with any other third-party applications. This may be amended from time to time in the Site’s sole discretion.
Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, we may disclose or transfer personal information collected through the Site to third parties who acquire all or a portion of our business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.
Rights to your data
If you have left comments on this site, have an account or have signed up for receiving e-mails from us you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Embedded content from other sites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Anonymous data
From time to time, we may use anonymous data, which does not identify you alone, or when combined with data from other parties. This type of anonymous data may be provided to other parties for marketing, advertising, or other uses. Examples of this anonymous data may include analytics or information collected from cookies.
Publicly visible information
If you create a user profile on the Website or leave a comment, certain information may be publicly visible.
Sensitive personal information
At no time should you submit sensitive personal information to the Site. This includes your social security number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships. If you elect to submit such information to us, it will be subject to this Privacy Policy.
Children´s information
The Website does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the Website has personally identifiable information of a child under the age of 16 in its database, please contact us immediately at info@alwaysusebutter.com and we will use our best efforts to promptly remove such information from our records.
Additional rights under GDPR
Under GDPR you have the rights, among others, to:
(i) access your personal data
(ii) ensure the accuracy of your personal data
(iii) have us delete your personal data
(iv) restrict further processing of your personal data, and
(v) complain to a supervisory authority in your country of residence in the event that data is misused
If you believe that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your residence, your place of work or the place of the alleged infringement.
You may exercise any of your rights in relation to your personal data by written notice to info@alwaysusebutter.com.
Changes to the privacy policy
We may change this Privacy Policy from time to time. The most recent version of the Privacy Policy will always be posted on the Site, with the “Effective Date” posted at the top of the Policy. We may revise and update this Privacy Policy if our practices change, as technology changes, or as we add new services or change existing ones. If we make any material changes to our Privacy Policy or how we handle your personal information, or we are going to use any personal information in a manner that is materially different from that stated in our Privacy Policy at the time we collected such information, we will give you a reasonable opportunity to consent to the change. If you do not consent, your personal information will be used as agreed to under the terms of the privacy policy in effect at the time we obtained that information. By using our Site or services after the Effective Date, you are deemed to consent to our then-current privacy policy. We will use information previously obtained in accordance with the Privacy Policy in effect when the information was obtained from you.
Contact us
If you have any questions about this Privacy Policy or the practices of this Site, please contact us at info@alwaysusebutter.com.