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    Home » Resources » Blogging Resources

    June 2023 Income Report

    By Emmeline Kemperyd on August 11, 2023, updated October 17, 2023 - Leave a Comment

    In this post you will find out how I made $12 805 from food blogging in June 2023 and what I'm doing to grow my traffic and income even further. I hope you will get as much value from these, as I have from other bloggers' income reports! Find all the income reports here.

    An image of shrimp carbonara with text overlay.
    Jump to:
    • Why I share my income reports
    • June 2023 Recap
    • June 2023 Traffic
    • June 2023 P&L
    • Goals and Plans for July
    • Reviews

    Why I share my income reports

    I decided to start sharing my income reports for four reasons:

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    1. Keep myself accountable! What better way to make sure I reach my goals, than to share them with you?
    2. Give back! I've found so much value from other bloggers' income reports over the years, it's time I started sharing what's working for me as well!
    3. De-mystify blogging! Food blogging is a marathon, not a sprint - and entirely possible to succeed with.
    4. I love sharing my journey! And I hope you enjoy following along.
    Air fryer chicken legs.

    June 2023 Recap

    Wow, I am blown away by the results for June. This was by far my best month yet, and I did not expect it to go so well. Since starting this blog five years ago, making $10 000 per month has been a big goal - and one that at times has seemed impossible to reach. And this month I didn't just reach it - I surpassed it by more than 25%!

    I kept spending a lot of time on MSN which gave me really nice MSN ad revenue, as well as additional traffic to my site. I also hired a VA to help with MSN, so I don't have to spend as much of my time there going forward.

    I also spent the month gearing up for a nice long holiday all through July.

    More specifically, this is what I did this month:

    Published 4 new recipes:

    • Shrimp Carbonara
    • Mexican Chicken Marinade
    • Air Fryer Chicken Legs
    • Marry Me Chicken Pasta

    Published 1 new resource:

    • May Income Report

    Other things I did:

    • Updated a few recipes
    • Created 30+ new slideshows for MSN
    • Republished 60+ slideshows on MSN
    • Hired a VA to help with MSN
    • Put together SOPs for MSN, to help both me and my VA

    June 2023 Traffic

    June 2023June 2022Growth
    Page views310 360125 522147%
    Sessions245 496108 935125%
    Users200 15489 336124%

    June was not as good as May, but I am still very happy with more than 300 000 page views in June. The lower traffic was mostly due to lower referral traffic from MSN this month - I had more pageviews on MSN, but also included more links to others in my slideshows, so I hope they got those clicks instead.

    As you can see my page views grew more than my sessions. This is great! It means that every time a person clicks over to my site, they visit more pages than before. Users clicking over from MSN are especially good at this!

    Traffic Sources

    Organic search: 72%

    Direct: 14%

    Referral: 7%

    Socials: 7%

    Demographics

    US: 52%

    UK: 20%

    Canada: 7%

    Australia: 5%

    Other: 16%

    close-up of creme fraiche pasta topped with dried basil

    June 2023 P&L

    Let's see what this traffic brought me in terms of monetary results!

    June 2023 Income

    June 2023June 2022Growth
    RPM$32.04$22.5442%
    Page RPM$25.65$19.7230%
    Total Ad Income$8 015$2 413232%

    Wow that 232% increase in ad income sure feels nice!

    My RPMs are a lot better this year, which really helps increase income. I think this is mostly due to my MSN traffic - the MSN demographic is on desktop, in an attractive age group, based in the US, and visit multiple pages per session - all factors that work to increase RPM.

    Amazon: $38.96

    MSN: $4 751 (this feels insane!!)

    Total income: $12 805

    June 2023 Expenses

    I run my own business full time and divide my time between food blogging and business consulting. Here I only include the expenses that are directly related to my food blog - other shared expenses like cell phone costs, company car, new computer, etc. are not included here.

    (This section contains Affiliate links. Affiliate links are marked with *.)

    Groceries: $207
    Nerdpress: $379 (these guys are my lifesavers!!)
    The Insiders Mastermind*: $395 (this is how I can publish to MSN!)
    Keysearch: $14
    RankIQ*: $29 (RankIQ has really helped me grow my traffic!)
    Lightroom & Premiere Pro: $45
    Feast Plug-in*: $8
    Big Scoots hosting*: $48
    ConvertKit: $66
    Canva* (for making collages & printables): $10
    Akismet (site security): $7.50
    Jetpack: $2.50
    VAs: $810
    MSN posts: $800
    AP credits: $650 (so I can hopefully get some awesome backlinks)
    Flights + hotels for Tastemakers 2024: $1 837
    Props: $25

    Total expenses: $5 695

    June 2023 Profit

    Income:$12 805
    Expenses:-$5 695
    Profit:= $7 110

    The profit above does not take into account taxes.

    I can't believe this is my PROFIT! Now this is definitely the proof of concept I've been waiting for - and I am now starting to plan for going full time.

    Chicken legs marinated in Mexican chicken marinade.

    Goals and Plans for July

    I took a nice, long vacation all of July and actually didn't set any goals. Just business as usual - posts going out every week, a new reel almost every day, and lots of MSN content thanks to my amazing VA.

    I hope you got some value out of this income report. If you did - please leave a comment below and let me know what was most valuable to you! And if you have any questions, please reach out through commenting or by sending an e-mail to emmeline@alwaysusebutter.com

    All the best luck for May!

    Emmeline

    More Blogging Resources

    • A picture of halloumi with text overlay.
      August 2023 Income Report
    • Air fryer potato skins on a plate with text overlay.
      July 2023 Income Report
    • An image of raspberry muffins with text overlay.
      May 2023 Income Report
    • Picture of a french fries casserole with text overlay.
      April 2023 Income Report

    About Emmeline Kemperyd

    Emmeline Kemperyd is a writer, food blogger, recipe creator and food photographer and the founder of alwaysusebutter.com. She has 20+ years experience creating and simplifying recipes so they taste good, and are quick, easy, and approachable. She is a regular contributor to MSN and her work has been featured by The Guardian, Well+Good, Vulture, SheKnows, Good Men Project, and The Feed Feed, among others.

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