• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
always use butter
  • Recipes
  • Air Fryer Resources
  • Subscribe!
  • About
  • Contact
menu icon
go to homepage
  • Recipes
  • Air Fryer Resources
  • Subscribe!
  • About
  • Contact
    • Facebook
    • Instagram
    • Pinterest
  • subscribe
    search icon
    Homepage link
    • Recipes
    • Air Fryer Resources
    • Subscribe!
    • About
    • Contact
    • Facebook
    • Instagram
    • Pinterest
  • ×
    Home » Resources » Blogging Resources

    July 2023 Income Report

    By Emmeline Kemperyd on August 29, 2023, updated October 17, 2023 - 2 Comments

    In this post you will find out how I made $11 133 from food blogging in July 2023 and what I'm doing to grow my traffic even further. I hope you will get as much value from these, as I have from other bloggers' income reports! Find all the income reports here.

    Air fryer potato skins on a plate with text overlay.
    Jump to:
    • Why I share my income reports
    • July 2023 Recap
    • July 2023 Traffic
    • July 2023 P&L
    • Goals and Plans for August
    • Reviews

    Why I share my income reports

    I decided to start sharing my income reports for four reasons:

    Save This Recipe Form

    Want to save this recipe?

    Enter your email below & we'll send it straight to your inbox. Plus you’ll get more great recipes from us each week!

    1. Keep myself accountable! What better way to make sure I reach my goals, than to share them with you?
    2. Give back! I've found so much value from other bloggers' income reports over the years, it's time I started sharing what's working for me as well!
    3. De-mystify blogging! Food blogging is a marathon, not a sprint - and entirely possible to succeed with.
    4. I love sharing my journey! And I hope you enjoy following along.
    Garlic butter shrimp pasta.

    July 2023 Recap

    I took the whole month of July off.

    Yep, like a real Swede I took a 5 week vacation and only worked a tiny little bit during those weeks. It was nice, but I actually think I prefer to work.

    What's exciting though is that I still had my 2nd best month ever - while chilling, reading books, and furnishing my new house. Now this is why we love the "passive" income!

    Anyway. "Time off" for me did not mean time off for the blog. I still had posts going out and with the help of my VA managed to publish to MSN every single day.

    This is exactly what I did this month:

    Published 5 new recipes:

    • Air Fryer Potato Skins
    • Apple Cider Vinegar Salad Dressing
    • Garlic Butter Shrimp Pasta
    • Air Fryer Baked Potatoes
    • Strawberry Muffins

    Other things I did:

    • Created 30+ new slideshows for MSN
    • Republished 90+ slideshows on MSN
    • Read 10+ books because that's what I do when I take time off!

    July 2023 Traffic

    July 2023July 2022Growth
    Page views327 446142 966129%
    Sessions295 209136 274116%

    Once again, I hit my highest traffic yet. July was ~10 000 page views above May, which is super exciting. And that growth versus last year is super exciting!

    An air fryer baked potato.

    July 2023 P&L

    Let's see what this traffic brought me in terms of monetary results!

    July 2023 Income

    July 2023July 2022Growth
    RPM$25.66$21.1421%
    Page RPM$22.49$18.5122%
    Total Ad Income$7 220$2 712166%

    MSN: $3 784

    Amazon: $129

    Total income: $11 133

    July 2023 Expenses

    I run my own business full time and divide my time between food blogging and business consulting. Here I only include the expenses that are directly related to my food blog - other shared expenses like cell phone costs, company car, new computer, etc. are not included here.

    (This section contains Affiliate links. Affiliate links are marked with *.)

    Groceries: $557 (still recipe testing despite the vacay!)
    Nerdpress: $379 (these guys are my lifesavers!!)
    The Insiders Mastermind:* $395 (this is how I can publish to MSN!)
    Keysearch: $14
    RankIQ*: $29 (RankIQ has really helped me grow my traffic!)
    Lightroom & Premiere Pro: $45
    Feast Plug-in*: $8
    Big Scoots hosting*: $48
    ConvertKit: $66
    Canva* (for making collages & printables): $10
    Akismet (site security): $7.50
    WPRM: $6.80
    Jetpack: $2.50
    Shutterstock: $354 (for images for MSN posts)
    VA: $1 020

    Total expenses: $2 942

    April 2023 Profit

    Income:$11 133
    Expenses:-$2 942
    Profit:= $8 191

    The profit above does not take into account taxes.

    a bottle of apple cider salad dressing.

    Goals and Plans for August

    I'm super excited for this fall and full of energy after my vacation. Let's see where we can take it for the final part of this year!

    August Goals

    Pageviews: 350 000

    Total income: $12 500

    August Action Plan

    • Post at least 4 new recipes
    • Post at least 2 new resources & roundups
    • Publish 1-2 new slideshow per day to MSN
    • Republish 4 slideshows per day on MSN
    • Quit doing web stories - they are really not giving enough results to be worth it for me at this point
    • Hire another VA to help me with MSN
    • BE SMART! MSN is giving great traffic and who knows how long this will be the case. It also gives great RPMs! So doubling down on that for now.
    Strawberry muffins in a muffin tin.
    Photo credit: always use butter.

    I hope you got some value out of this income report. If you did - please leave a comment below and let me know what was most valuable to you! And if you have any questions, please reach out through commenting or by sending an e-mail to emmeline@alwaysusebutter.com

    Emmeline

    More Blogging Resources

    • A picture of halloumi with text overlay.
      August 2023 Income Report
    • An image of shrimp carbonara with text overlay.
      June 2023 Income Report
    • An image of raspberry muffins with text overlay.
      May 2023 Income Report
    • Picture of a french fries casserole with text overlay.
      April 2023 Income Report

    About Emmeline Kemperyd

    Emmeline Kemperyd is a writer, food blogger, recipe creator and food photographer and the founder of alwaysusebutter.com. She has 20+ years experience creating and simplifying recipes so they taste good, and are quick, easy, and approachable. She is a regular contributor to MSN and her work has been featured by The Guardian, Well+Good, Vulture, SheKnows, Good Men Project, and The Feed Feed, among others.

    Reader Interactions

    Comments

    1. Emma

      September 03, 2023 at 1:54 am

      Hello, What is MSN?

      Reply
      • Emmeline Kemperyd

        September 04, 2023 at 9:06 am

        Hi Emma,

        This is MSN: https://www.msn.com/en-us

        I post slideshows to MSN and in return get a share of ad revenue.

        /Emmeline

        Reply

    Leave a Reply Cancel reply

    Your email address will not be published. Required fields are marked *

    Recipe Rating




    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Primary Sidebar

    Hi, I'm Emmeline! I love tasty food, but I'm always in a hurry. And I have the quick and easy recipes to prove it!

    More about me →

    Popular Recipes

    • Sliced air fryer roast beef.
      Air Fryer Roast Beef

    • top down view of a tortellini casserole
      Cheesy Tortellini Casserole with Spinach

    • Creamy Chicken Broccoli Pasta Bake [Dump and bake!]

    • sliced rib eye steak topped with salt
      How to Cook a Rib Eye Steak Without a Cast Iron Skillet (3 Methods)

    Popular Articles

    • Antipasti pasta salad.
      21 Vibrant Summer Salads That Are Perfect for Dinner

    • Sheet pan chicken fajitas.
      28 Dump-And-Bake Recipes That Will Feed a Crowd

    • Lemongrass grilled chicken.
      Memorial Day BBQ: 24 Recipes That Will Make You the Grill Master

    • Feta stuffed chicken.
      19 Simple Sunday Night Dinners Your Whole Family Will Love

    We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

    All affiliate links are always marked with "*" or "affiliate".

    Footer

    ↑ back to top

    A collage of sites where always use butter content has been featured.

    About

    • About
    • Privacy Policy
    • Terms and Conditions
    • Disclaimer
    • Disclosures
    • Editorial Policy
    • Accessibility Policy

    Newsletter

    • Sign Up!

    Contact

    • Contact
    • info@alwaysusebutter.com
    • Pink Giraffe Ventures AB, Runstens Byväg 51, 147 91 Grödinge, Sweden
    • Facebook
    • Instagram
    • Pinterest

    Copyright © 2018-2025 Pink Giraffe Ventures AB